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Item #:
207997851
Propaganda
Item #:
207997851
FJD 23
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This original and practical handbook offers significant insights into some of the most powerful and influential institutions in contemporary industrial capitalist democracies.
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What Stands Out
Premium Paper Quality
Crafted from high-quality materials, the Propaganda Kağıt Kapak ensures durability and resistance to wear, making it ideal for everyday use while maintaining a professional appearance.
Elegant design
The stylish and sophisticated design of the cover elevates any presentation or portfolio, appealing to professionals looking to make a strong impression in meetings or client interactions.
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Made from environmentally sustainable materials, this product resonates with eco-conscious consumers, allowing them to contribute to a greener planet while enjoying quality stationery.
Product Details
- Halkla İlişkiler Disiplininin Kurucusu ve Modern Amerikan Propaganda Aygıtının Fikir BabasıSiyasi düşünce ve halkla ilişkiler tarihinde çığır açtığı kadar tartışmalı bir şahsiyet de olan Edward Bernays, rıza mühendisliği olarak adlandırdığı kamuoyunu şekillendirme ve yönlendirme bilimsel tekniğine öncülük etmişti. Birinci Dünya Savaşı sırasında, savaşı Amerikan halkına Demokrasi için Dünyayı Güvenli Hale Getirmek şeklinde paketleyip satmak amacıyla seferber edilen güçlü propaganda aygıtı ABD Kamu Enformasyon Komitesi'nin ayrılmaz bir parçasıydı.Halkın demokratik ve kurumsal bağlamda yönlendirilmesinin aracı olarak propagandanın içten bir savunucusu olan Bernays, ABD Kamu Enformasyon Komitesi'nde öğrendiği teknikleri, Walter Lipmann'ın ve dayısı Sigmund Freud'un fikirleriyle birleştirerek uygulamıştı. 1928 yılında bomba etkisi yaratan Propaganda kitabıyla Bernays, hükumet, siyaset, sanat, bilim ve eğitim dahil olmak üzere pek çok alanda kolektif aklı disiplin altına almak amacıyla propagandayı kullanmaya dönük son derece öngörülü bir vizyon ortaya koyuyor. Bugün bu kitabı okumak, kitlelerin örgütlü manipülasyonu konusunda çağdaş hükumetlerin ve ticari kurumların geldiği korkunç durumu anlamaktır. Bernays'ın bu özgün ve pratik el kitabı, çağdaş endüstriyel kapitalist demokrasilerin en güçlü ve etkili kurumlarından bazılarına dair çok fazla fikir veriyor. Noam ChomskyKitlelerin örgütlü alışkanlıklarının ve görüşlerinin bilinçli ve akıllıca manipülasyonu, demokratik toplumda önemli bir unsurdur. Toplumun bu görünmeyen mekanizmasını kendi çıkarları için kullananlar, ülkemizin gerçek egemen gücü olan görünmez hükumeti oluştururlar. Edward BernaysBu kitap, hükumetin ve ticaret dünyasının kitleleri yönlendirmek için propagandayı nasıl kullandığını araştıran ilk kitaptı. İlk halkla ilişkiler gurusu Bernays, Birinci Dünya Savaşı'nı iyi bir fikir gibi göstermek için bir reklam kampanyası tasarlamakla görevli ABD Kamu Enformasyon Komitesi'nden sorumluydu. İşler yolunda gitmişti. İşte Propaganda kitabında Bernays, bu hikayeyi tüm yönleriyle ortaya koyuyor. Library Journal Daha fazla göster
| Publishers | Pegasus Publications |
| Date of publicization | April 13, 2023 |
| Prints | . |
| Language | Turkish |
| Print length | 168 pages |
| ISBN-10 | 6254103966 |
| ISBN-13 | 978-6254103964 |
| Dimensions | 21 x 1.5 x 13.5 cm |
Who Should Buy?
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students
Ideal for students who need durable covers for their school materials, providing good protection and a professional look.
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Office workers
Perfect for office employees who want to organize documents neatly, enhancing both presentation and efficiency in their workspace.
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Event Planners
Useful for event planners needing stylish, durable covers for organizing handouts, brochures, and presentations at conferences.
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Heavy Users
Not suitable for users who require an exceptionally robust option since it may not withstand extreme handling conditions.
Product Description
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Customer Questions & Answers
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Question:
Who is Edward Bernays?
Answer: Edward Bernays is recognized as the father of Public Relations and a key figure in the development of modern propaganda techniques. -
Question:
What is the main focus of the book 'Propaganda'?
Answer: The main focus of the book is on how propaganda can be effectively used to influence public opinion and govern society. -
Question:
Why is this book important today?
Answer: The book is important today as it helps readers understand the mechanisms of mass manipulation in contemporary democratic societies.
Edward Bernays Editorial Review
**** The book "Propaganda" has generated a positive reception among readers, who unanimously agree on its informative nature and engaging style. Many reviewers emphasize that the book serves as an essential read, particularly for those interested in understanding the nuances of sales and marketing as they relate to the concept of propaganda. While some readers familiar with politics and propaganda may feel they already possess the knowledge the book offers, it nonetheless reinforces their understanding and raises awareness of these significant themes. The accessibility and clarity of the writing make it a compelling choice for readers at various levels of political awareness. One user noted that they gifted the book to a family member, who found it engaging enough to read in one sitting. Overall, while "Propaganda" may not break new ground for political experts, it successfully presents its ideas in an enlightening and enjoyable way, making it a worthwhile read for many. **
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Pros
- Informative and engaging writing style
- Provides valuable insights into sales and marketing aspects of propaganda
- Suitable for a diverse readership, from novices to those with prior knowledge
- Highly recommended by readers, with some reading it in one sitting
Cons
- May not offer new information for those already knowledgeable about politics and propaganda
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FJD 23
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Features & Benefits
- Edward Bernays is the founding father of Public Relations and modern American propaganda.
- He introduced scientific techniques for shaping public opinion known as 'engineering consent'.
- His book 'Propaganda' presents a visionary approach to using propaganda in various fields.
- Bernays demonstrates how governments and corporations manipulate collective minds for their interests.
- Understanding this book sheds light on the organized manipulation of crowds in today's society.
- It's a must-read for anyone interested in the interplay between public opinion and governance.
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