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Marina's Best: Comprehensive Marina Management Handbook
FJD 50
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The only guide devoted entirely to the management of marinas, providing tools for strategic planning and ongoing management.
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What Stands Out
Product Details
- The only guide devoted entirely to the management of marinasThis book provides tools for strategic planning of an existing marina or for planning the establishment of a new marina and also provides the marina manager with tools for ongoing management of the marina.The book includes:Documentation of an investigation of the international marina industry, encompassing both marina customers and managers.Empirical evidence to support the assumption that occupancy can be used as an index for marina profitability.Determination of the factors which affect occupancy and profitability. These factors are: associated services, environmental protection and, the local community. Two of the factors are exogenous: the local community and environmental protection, both of which managers tend to relate to less than internal factors at the marina such as the associated services.A first of its kind customer satisfaction survey regarding service at marinas worldwide.
| Publisher | Independently published |
| Publication date | December 24, 2019 |
| Language | English |
| Print length | 137 pages |
| ISBN-10 | 1650329644 |
| ISBN-13 | 978-1650329642 |
| Item Weight | 11.5 ounces (326.03 grams) |
| Dimensions | 7 x 0.31 x 10 inches (17.8 x 0.8 x 25.4 cm) |
Who Should Buy?
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Marina Managers
Provides essential guidelines and insights for effective marina operations and management strategies.
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Boat Enthusiasts
Helps boat owners understand marina functionalities, enhancing their boating experience and management knowledge.
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Entrepreneurs
Ideal for those looking to start or improve their marina business with best practices and industry insights.
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Casual Boaters
May not find in-depth management content relevant to their occasional boating activities and needs.
Product Description
Customer Questions & Answers
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Question:
What topics does the handbook cover?
Answer: It covers strategic planning, ongoing management, customer satisfaction, and factors influencing profitability and occupancy in marinas. -
Question:
Is this book suitable for new marina managers?
Answer: Yes, it provides essential tools and insights for both new and existing marina managers. -
Question:
Does the book include real-world data?
Answer: Yes, it includes empirical evidence and an investigation into the international marina industry.
Repair & Maintenance Editorial Review
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FJD 50
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Features & Benefits
- Comprehensive guide specifically for marina management.
- Offers tools for both strategic planning and daily management.
- Includes a global investigation into the marina industry.
- Provides empirical evidence linking occupancy to profitability.
- Identifies key factors affecting marina success, including community and environmental considerations.
- Features a unique customer satisfaction survey for marinas worldwide.
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