Delivery
Delivery time may vary depending on store and country. To learn more about Shipping Policy
Price Range
The History of Whoo is a Korean luxury skincare and cosmetics brand with a focus on traditional herbal medicine. Its products are formulated with natural ingredients and aim to revive and restore the skin's natural radiance and beauty.
The brand was launched in 2003 as a premium line under LG Household & Health Care, a leading Korean beauty company.
It takes its name and inspiration from the ancient court of the Korean Joseon Dynasty, where royal physicians studied herbal medicine and created beauty treatments for the royal family.
The brand's first flagship store, 'The History of Whoo Spa', opened in Seoul in 2005.
The brand has since expanded to other Asian countries, including China, Japan, and Singapore.
In recent years, it has gained popularity in Western countries as well, thanks to its high-quality ingredients and focus on traditional Korean beauty rituals.
Also a Korean skincare brand with a focus on traditional herbal ingredients and holistic approaches to skin health. It is often compared to The history of Whoo due to their similar positioning and target market.
Another leading Korean beauty company that owns brands such as Laneige, Etude House, and Innisfree. It offers a wide range of skincare and makeup products at various price points to cater to different consumer needs.
A Japanese luxury skincare brand that focuses on anti-aging and skin rejuvenation. It is known for its signature ingredient 'Pitera', a yeast extract that is said to promote cell renewal and enhance skin's natural radiance.
The brand's signature product that is said to activate the skin's regenerative powers and reduce the appearance of fine lines and wrinkles.
A line of whitening skincare products that are formulated with traditional Korean herbs and extracts to brighten and even out skin tone.
A line of anti-aging skincare products that harnesses the power of traditional Korean herbs to nourish and rejuvenate the skin.
A line of luxury skincare products that use rare and precious herbs to enhance skin's natural radiance and texture.
The name 'Whoo' comes from the Korean word for 'empress', which is meant to evoke the beauty and prestige of the court of the Joseon Dynasty.
The brand offers a range of products for different skin types and concerns, so it is recommended to choose products based on individual skin needs and preferences.
The brand uses a variety of traditional Korean herbs and extracts in its formulations, such as ginseng, wild ginseng, cordyceps, and various fruit and flower extracts.
It is recommended to start with a basic routine of cleanser, toner, and moisturizer, and then add specialty products such as serums or essences based on individual skin concerns. The brand also offers detailed skincare routines for different skin types and concerns.
The brand does not explicitly state its stance on animal testing or use of animal-derived ingredients on its website or packaging, so it is unclear whether it is considered cruelty-free by industry standards.
