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Rovi is a technology company that provides data and analytics solutions for entertainment. Their products help businesses in the media and entertainment industry make better decisions and enhance their offerings.
Rovi Corporation was founded in 1983 as Macrovision Corporation.
Initially, Macrovision focused on creating analog copy protection technology for video cassette recorders.
In the late 1990s, the company expanded its offerings and started providing digital copy protection and DRM solutions.
In 2008, Macrovision acquired Gemstar-TV Guide International, a leading provider of electronic program guide (EPG) technology.
In 2009, Macrovision rebranded as Rovi Corporation to reflect the expansion into digital entertainment solutions.
Over the years, Rovi acquired several companies to broaden its portfolio and enhance its technology offerings.
In 2016, Rovi Corporation acquired TiVo Inc., a pioneer in digital video recording (DVR) technology.
Rovi changed its name to TiVo Corporation and continued to provide entertainment technology solutions under the TiVo brand.
In 2020, Xperi Corporation and TiVo Corporation merged to form Xperi Holding Corporation, bringing together Rovi and TiVo technologies.
Today, Rovi's data and analytics solutions are widely used by media companies, service providers, and device manufacturers.
They offer a comprehensive suite of tools for content discovery, recommendations, metadata management, audience measurement, and more.
Gracenote is a music and video metadata provider that offers solutions for content identification, metadata management, and recommendation systems.
Kantar Media provides data and insights for the media industry, including audience measurement, advertising intelligence, and media planning services.
Nielsen is a leading global information and measurement company that offers media and advertising measurement, analytics, and audience insights.
Provides comprehensive metadata and descriptive information for movies, TV shows, celebrities, music, and more to enhance content discovery and recommendation systems.
Offers audience targeting and advertising solutions for TV, online, and mobile platforms, enabling personalized and relevant ad experiences.
Provides audience measurement tools and insights to media companies, advertisers, and agencies, helping them understand viewership patterns and make informed decisions.
Rovi provides comprehensive metadata, descriptive information, and analytics for movies, TV shows, celebrities, music, and more.
Rovi faces competition from companies like Gracenote, Kantar Media, and Nielsen, among others.
Rovi offers data solutions, advertising solutions, and audience management tools for the media and entertainment industry.
Rovi's data solutions provide comprehensive metadata and descriptive information, enabling enhanced content discovery and recommendation systems.
Rovi's services are used by media companies, service providers, and device manufacturers to improve their content offerings and make data-driven decisions.
